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The word “toys” is worth millions of dollars on the internet. Don’t believe it? In a bidding war, Toys ‘R’ Us bought the domain name Toys.com for $5.1 million, which instantly made it one of the most expensive domain names available.
And industry watchers say that it was actually a bargain.
“Had it not been such a recession, I think it probably would have gone for a little bit more than that,” Ron Jackson, editor and publisher of the Domain Name Journal, told ABCNews.com. In better economic times, he said it might have sold in the $7 to $8 million range.
The reason a word like “toys” has such value, he said, is because it’s a key word with massive amounts of traffic around it. Hundreds of thousands, maybe millions of searches every day, generating a huge flow of traffic to Toys.com.
“It’s like having a store in the middle of Times Square,” Jackson said. “The name is really almost priceless.”
Jackson’s industry magazine has monitored domain name sales since 2003.
Because transactions can take place privately and publicly, he said, it’s not easy to record ever sale. His magazine only records transactions that were made in cash.
Others in the industry have stated that Sex.com sold for $12.5 million, Business.com sold for $7.5 million, and Wine.com sold for $3 million. But as they were not pure cash sales, Jackson doesn’t include them in his records.
According to the Domain Name Journal’s records, the following is a list of the top 10 most expensive domain names:
1. Fund.com, $9.99 million
2. Porn.com, $9.5 million
3. Diamonds.com, $7.5 million
4. Toys.com, $5.1 million
5. Vodka.com, $3 million
6. CreditCards.com, $2.75 million
7. Computers.com, $2.1 million
8. Seniors.com, $1.8 million
9. DataRecovery.com, $1.66 million
10. Cameras.com, $1.5 million
10. Tandberg.com, $1.5 million
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